THE ECONOMIC WAY OF THINKING, 
           Tenth Edition
          
          Paul Heyne, formerly of the University of Washington, 
          deceased
          Peter J. Boettke, George Mason University
          David L. Prychitko, Northern Michigan University
        
        
           
            |  | "Ideal for those with little or no background in economics, 
                this book provides an in-depth discussion of a limited, but crucial 
                set of economic principles and concepts--then applies these tools 
                of analysis to a wide variety of familiar situations."
 "The Economic 
                Way of Thinking develops the basic principles of micro- and 
                macroeconomic analysis, and rigorously employs them as tools rather 
                than ends unto themselves. This book introduces readers to a method 
                of reasoning; to think like an economist—teaching through 
                example and application."  | 
        
         
        
         
        
         
        CHANGES TO THE TENTH 
          EDITION: 
        The tenth edition remains true 
          to Paul Heyne's clear writing style, wit, and powerful reasoning. We 
          live in exciting - and uncertain - political and economic times. The 
          examples have been updated to reflect many of the new questions and 
          issues that students face today. Previous users will find that some 
          chapters have few alterations while other chapters have been significantly 
          reorganized and rewritten. Many end-of-chapter questions have been either 
          cut or streamlined in the hope that more students will be willing to 
          give the questions an honest try – the task looks less daunting 
          without so many long and probing questions. New questions, of course, 
          have been added. We believe we’ve improved the flow and logic 
          of the presentation. 
        We followed our own comparative 
          advantage and divided the labor with Prychitko revising Cahpters 1 through 
          8, Boettke revising chapters 9 through 22, and each of us exchanging, 
          discussing, and reworking our revisions. The final result is a true 
          team effort.
        Specific changes to the tenth 
          edition:
          
          • A greater emphasis on economics as the study of choice and the 
          unintended consequences of choice is provided in Chapter 1 and continues 
          throughout the book.
          
          • The discussion of efficiency, exchange, and comparative advantage 
          has been moved up front. Formerly Chapter 6, it is now Chapter 2 and 
          has been almost totally rewritten. We felt that the case for the wealth-enhancing 
          effects of specialization and voluntary trade should come before, rather 
          than after, the market supply and demand presentation. The students 
          are also presented with individual, linear production possibilities 
          frontiers in Chapter 2.
          
          • The theory of consumer demand and marginal values now appears 
          in Chapter 3. Examples have been updated, with a clearer discussion 
          of the factors that influence price elasticity. 
          
          • Chapter 4 further develops the notions of trade-offs and economizing 
          behavior by focusing on opportunity cost and the supply of goods. The 
          production possibilities frontier is developed further to explain increasing 
          opportunity costs of production and the corresponding law of supply. 
          Given the events after September 11, 2001, we decided to retain the 
          discussion of a voluntary versus conscripted military force.
          
          • The basic supply and demand model is developed and applied with 
          many updated examples in Chapters 5 and 6. These chapters (formerly 
          Chapters 4 and 5) have been thoroughly rewritten. We further clarify 
          a continuing theme in all previous editions of The Economic Way of Thinking 
          – the market as a coordinating process. Quantities demanded and 
          supplied are interpreted as plans among consumers and producers. Market 
          clearing is discussed as a meshing of these plans and as an unintended 
          consequence of individual economizing behavior. The problem of nonmarket 
          (socialist) coordination is discussed as well. 
          
          • In addition to thoroughly updating the examples in Chapter 6, 
          we’ve also completely rewritten the analysis of the relationship 
          between cost and price. A new appendix has been added to alert students 
          to common errors and abuses in the economic way of things, such as confusions 
          between demand and quantity demanded, and dire forecasts of growing 
          and permanent shortage of oil (which invariably ignore relative prices!)
          
          • We’ve applied the notion of specialization and comparative 
          advantage – developed in Chapter 2 – to explain the cost-reducing 
          effects of middlemen and speculators in Chapter 7.
          
          • Profit and Loss (formerly Chapter 11) now appears as Chapter 
          8, following directly after our discussion of middlemen, speculators, 
          and information. We think this is most fitting. The chapter itself has 
          been completely reorganized. We’ve added a lengthy discussion 
          of the difference between accounting profit and economic profit, and 
          we provide a focus on entrepreneurship and the role it plays in coordinating 
          the plans of buyers and sellers. Entrepreneurship is the driving force 
          of markets, yet it is something that few if any other principles books 
          discuss. (You don’t believe us? Go take a look for yourself.)
          
          • Following on the theme of entrepreneurship as the driving force 
          of the market economy, we have emphasized the dynamic element of competition 
          and the importance of the competitive market process in teaching market 
          participants how to behave in an economically rational manner. The optimality 
          rules of marginal cost pricing are not the consequence of behavioral 
          postulates assumed by the economists, but, as Armen Alchian and F. A. 
          Hayek long maintained, emerge through the filter of the competitive 
          process.
          
          • In the macro chapters, we’ve updated the data throughout 
          the year 2000 on income distribution, unemployment, inflation, economic 
          fluctuations, and international economic growth.
          
          • We’ve also added a discussion of the “boom-bust” 
          theory of the business cycle. This explanation of industrial fluctuations 
          emphasizes how a credit expansion can distort market signals and misguide 
          entrepreneurial expectations of profit and loss, creating malinvestment 
          in the industrial sector. Most mainstream textbooks, wedded exclusively 
          to the aggregate supply and demand model, fail to discuss this elementary 
          microfoundation of macroeconomic fluctuations. Our strategy is experimentally 
          to offer this discussion now and, if it seems to work well, expand quite 
          a bit upon the boom-bust theory in future editions.
          
          • In our discussion of the performance of economic systems we 
          incorporate data from the Index of Economic Freedom to emphasize our 
          argument that the security of property, freedom of contract, open trade, 
          and monetary and fiscal constraint are essential policy ingredients 
          that explain why some countries perform well and others not so well. 
          This discussion of recent empirical research on the relationship between 
          economic freedom and economic growth fits well with the traditional 
          theme of The Economic Way of Thinking – the coordinative properties 
          of the market economy are largely a function of the institutional framework 
          within which they operate.
        - Peter Boettke 
          and Dave Prychitko
        
        
        
        READER REVIEWS:
        "I feel very positive about this 
          revision. I liked The Economic Way of Thinking before and now I like 
          it better." — Howard Swaine, Northern Michigan University 
          (Has used Heyne since the first edition.)
        "It is a bit like Zen economics ... 
          It is an excellent introduction to economics text that explains not 
          only some of the technical aspects of economics (supply and demand, 
          comparative advantage, marginal analysis, etc.) but also the social 
          science dimensions of the discipline (and sometimes the philosophical 
          and ethical aspects of the discipline). It uses language, as opposed 
          to math or graphs, to convey the concepts. Heyne is very clever and 
          the book is beautifully written. I think it stands in the first rank 
          of introductory economics texts along with Samuelson and Alchain & 
          Allen..." — Mark McNeil, Irvine Valley College, California
        "The strengths of this text are its 
          intellectual approach—it seems to be written as a whole and not 
          just a few principles chapters thrown together..." — James 
          Swofford, University of Southern Alabama
        "The new authors have made a serious 
          and successful attempt to maintain the comfortable narrative style of 
          Heyne's previous editions. In my role as a teacher ... I am delighted 
          with the direction of change as well as the reordering of chapters. 
          From what I have seen of the Tenth Edition, there are discussions that 
          are entirely appropriate for my audience and they are pitched at approximately 
          the right level of reading skill and experiential background. — 
          Joseph Fuhrig, Golden Gate University
         
        
         
        A TRIBUTE TO PAUL HEYNE 
          (1931 - 2000)
          By Douglass North
        On a rare occasion, if you are fortunate, 
          you will run across an individual who lives and acts upon the ideals 
          that we profess. I was fortunate. Paul Heyne came into my life in 1975. 
          Out of the blue, he sent me a letter that began as follows:
        I’m going to be moving to Seattle 
          at the end of the current academic year and I’d like to find a 
          college or university in the city at which I could be an economics teacher. 
          Those are two separate decisions. I’ll be moving to Seattle whether 
          or not I find a position in an economics department there. But teaching 
          and especially the teaching of introductory economics is one of the 
          things I think I do well and something I would continue doing.
        I had assumed the chairmanship of the 
          department of economics at the University of Washington in 1967 and 
          set out to make it one of the best in the country. My definition of 
          best included not only scholarly eminence, which we were in the process 
          of achieving, but the effective, caring teaching of the multitude of 
          undergraduates that populated a large state university. The University 
          played lip service to good teaching but the reward system was geared 
          to publication and most, but not all, of my colleagues acted accordingly. 
          Shortly after assuming the chairmanship, I decided I should go back 
          to teaching the introductory course to see just what we did. I was dismayed 
          to find that it had not changed an iota form my undergraduate days. 
          The textbooks were full of the formal jargon of economic theory elucidating 
          the perfectly competitive model, imperfect competition a la Chamberlin 
          and Joan Robinson, and monopoly replete with all the marginal analysis 
          and appropriate graphs. Following the tradition, I was in the midst 
          or my fourth lecture on perfect competition illustrating it with the 
          case of American agriculture when a student in the back of the auditorium 
          noisily took exception to what I was saying. I thought I would teach 
          him a lesson and invited him the address the class, explaining himself. 
          He did, describing effectively the myriad of price supports, milk marketing 
          acts, sugar production subsidies, etc. that pervaded agriculture and 
          made it far from the competitive model. I slunk back to my office and 
          began a search for a more effect teaching program. I was some year into 
          an attempt when Paul’s letter arrived. I wrote back asking what 
          he would like to do as a teacher. His reply, in part:
        I would like to teach at a college 
          whose faculty was enthusiastically committed to providing a liberal 
          education for undergraduates. I would like to be a member of a faculty 
          that was continuously asking about the nature and significance of liberal 
          education and looking critically at its own efforts to provide one. 
          The members of such a faculty would use their own disciplines as bases 
          for venturing into other disciplines and not as castles within which 
          to enjoy untroubled lives. In the college of my fantasies, there would 
          be some core requirements for all to satisfy; not so much because anyone 
          can specify particular knowledge that a liberally educated person must 
          have as because a liberal arts college requires some common core if 
          it wants to be a lively intellectual community. Mastery of the core 
          would be expected first of all of faculty members. (I’ve often 
          thought how much more profitable faculty curriculum discussions would 
          be if every faculty member knew that he would be taking all courses 
          imposed on undergraduates and that his colleagues would be evaluating 
          any course he himself wanted to offer in the common core.)
        Paul left a tenured professorship at Southern 
          Methodist university to come to Washington as a non-tenured lecturer 
          and he retained that untenured rank until he died in March 2000. I am 
          not sure we lived up to Paul’s fantasies of the ideal faculty; 
          I know we didn’t but he did change the way economics was taught 
          at the University; revamping the undergraduate program, overhauling 
          the introductory course, and meeting regularly with the graduate teaching 
          assistant to improve the quality of their teaching. But much more than 
          that, Paul was a continuing inspiration for those of us who took seriously 
          a quality liberal education for undergraduates. 
        The Economic Way of Thinking embodies 
          Paul’s approach to economics and to a liberal education. It was 
          a radical change from the textbooks of the time. Its focus on the problems 
          of a society and the way in which economic reasoning could shed light 
          on those problems made economics interesting to the students. More than 
          that, the book recognized that the strength of economics was precisely 
          described in the title of the book – as a way of thinking. Comprehending 
          that way of thinking was, and continues to be, the revolutionary contribution 
          of economics to the social sciences and to a better understanding of 
          the world around us.
        I open the seminar for freshmen 
          that I teach every fall with a lecture on Paul, the human being – 
          his Seminary education, ordination, the way he got drawn into economics, 
          and the way he combined a rigorous economics (and make no mistake about 
          it, Paul’s economics is rigorous) with a broad and active concern 
          for community and social welfare. He believed in individual freedom 
          and the demands that that freedom imposed on responsible human beings. 
          And he and his wife, Julie, lived their lives accordingly.